Red Arrow
Tuesday July 24th, 2012  
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At the council meeting held on Tuesday, July 17th, the topic of branding in the municipality was brought to attention. Councillor Larry Mitchell said he was in favour of the idea to brand Crowsnest Pass, a decision that was not made at the council meeting.
Mitchell explained that Drumheller is famous for dinosaurs- even having the nickname “Dinosaur Valley”- and Vulcan is famous for sharing the same name as the home world for Vulcans, a fictional species featured in the film and television series Star Trek.

The town of Vulcan has also created space-themed murals and signs, and hosts an annual community-wide Star Trek convention known as VulCON: Spock Days/Galaxyfest.
“Branding is important to let tourists know what we are all about,” said Mitchell. The welcoming board outside of the municipality is a bit of branding that the Crowsnest Pass already has. The boards recognize the municipality’s mining history. “We need to let people know that we are more than just a municipality with a mining past,” said Mitchell.
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