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October 22nd, 2014 ~ Vol. 84 No. 41
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Council seeks public input regarding “Naturally Rewarding” logo and slogan
Crowsnest Pass Herald Front Page
Stock Photo
Crowsnest Pass Naturally Rewarding Logo.
EZRA BLACK
Pass Herald Reporter
After a municipal rebranding campaign was completed earlier this year, council is looking for public opinion on the new slogan and logo.
“During the election we heard a lot of commentary that residents were not pleased with the brand,” says Kristin Ivey, Manager of Corporate Services. “[Council] directed me to collect public input to see if that’s true and to see what people’s thoughts are on the existing brand.”
A survey will be included in the Oct. 31 utility bill and residents are being asked to fill them out and return them to the municipality. Some surveys will be distributed around the community.
continued below...


After the public opinion campaign is completed, council could take any number of actions. It could scrap the new brand and start from scratch, it could make a new logo but keep everything else the same, it could swap out the new logo for the Mountain Freedom logo, which was developed in 2007, or it could do nothing.
The 2012 rebranding campaign cost about $322,000. About $200,000 of the cost was covered by a provincial Municipal Sustainability Initiative (MSI) grant. The campaign saw the development of a new logo – the one with the profusion of triangles – and the slogan “naturally rewarding.”
Developing the brand cost about $50,000. The entrance signs at either end of the municipality cost about $200,000.
The rest of the funds paid for redeveloping the municipal website, merchandise, decals for trucks and other costs.
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October 22nd ~ Vol. 84 No. 41
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