November 5th, 2014 ~ Vol. 84 No. 43
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Website loses to Toronto hair salon for Crowsnest search term
Crowsnest Pass Herald Front Page
Crowsnest Pass municipal website
EZRA BLACK
Pass Herald Reporter
You’ve heard the phrase “location, location, location!” about real estate? The same applies to websites on search engine result pages.
The higher up the page a site is listed, the more traffic it gets, which means the municipal website is runner up for the search term ‘crowsnest.’
Google the word ‘crowsnest’ and you’ll see the top search result is Crows Nest Barbershop, a Toronto hair salon that offers a $25 haircut and a $35 shave.
The good news is the municipal website is the top result if you type out the full ‘crowsnest pass.’
While discussing the municipal website on Oct. 22, some members of the Economic Development & Tourism Advisory Committee said traffic on the site was too low.
“The idea of the website is to attract people who don’t live here,” said committee member John Redekopp. “If someone is relocating to the Crowsnest Pass, you’ve got a short time to grab them.”
The committee discussed ways of making the website more alluring, including changing the activities’ page, moving information on municipal government activity and removing redundant pages.
According to Kim Uhersky, document management clerk, the municipal website receives an average of 167 visitors a day since it went live in September 2013. It received a total of 48,729 visitors in 2014 and 4007 visitors during the month of October.
continued below...


In a report to the Economic Development Committee, Kristin Ivey, manager of Corporate Services, writes that most of the people who visit the Crowsnest Pass municipal website are Albertans, though we have had a handful of visits from Brazil, India, Australia, Japan and other countries.
The municipal website was created by Box Clever, a web design company, during the 2012 rebranding campaign that saw the community adopt the ‘naturally rewarding’ logo and slogan. It cost $20,370. The website features photos purchased from Raven’s Eye Photography.
Additional work by the developer starts at $750.00 per re-design.
The good news is we’re beating our eastern rivals.
Lisa Goss, administrative manager for the Town of Pincher Creek, says their municipal website received 3,495 visitors during the month of October.
But as far as websites go, these are small numbers.
For comparison, Banff’s official website received over 340,000 visitors in Canada during the six months from June to December 2013.
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November 5th ~ Vol. 84 No. 43
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