March 18th, 2015 ~ Vol. 85 No. 11
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Chamber shares marketing tips
Crowsnest Pass Herald Front Page
Source: Ignite Design Solutions website
EZRA BLACK
Pass Herald Reporter
On March 11, while business people were enjoying tomato soup, chicken burritos and pulled-pork sandwiches at Antigua Mexican Fusion Restaurant in Blairmore, Brian Gallant of ignite Design Solutions gave a crash course in marketing for small businesses.
“Advertising is your face to the world,” he said at the Crowsnest Pass Chamber of Commerce’s monthly luncheon.
A good marketing campaign requires basic tools including a logo, photos and content, said Gallant.
He said buying ads on social media sites is useless and that a website would provide a good return on investment for business owners.
He advised chamber members to purchase domain names – website names – associated with their businesses in all Top Level Domains (TLD) – these include .com, .net and .ca.
He himself owns thousands of domain names, “I buy them as a hobby,” he said, including many associated with the Sinister 7 Ultra (marathon), of which he is director.
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This prevents copycats from grabbing up website names associated with his business, he explained.
He said the .com domain is still the most popular one on the web.
Museum membership drive
Crowsnest Museum manager Chris Mathews says the historical society is starting a membership drive, which will run for about a month.
“The Historical Society membership really helps as a strong volunteer base for us,” he said.
Anybody who holds a valid membership for 2015 will be entered into a draw to a win a dinner for four, which will be served at the museum and prepared by Country Encounters.
Members will also get free admission to the museum.
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March 18th ~ Vol. 85 No. 11
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