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November 25th, 2015 ~ Vol. 85 No. 46
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Delegates promote the Pass at Medicine Hat trade show
Crowsnest Pass Herald Front Page
Herald contributor photo
Economic Development Committee chair Melanie Beals, Councillor Dave Filipuzzi and Oliver Strickland, executive sales manager at Rocky Mountain Properties, at Medicine Hat’s Great West Home & Leisure Show in October.
EZRA BLACK
Pass Herald Reporter
During the last weekend in October, a delegation from the Pass was at Medicine Hat’s Great West Home & Leisure Show.

Economic Development Committee chair Melanie Beals, Oliver Strickland, executive sales manager at Rocky Mountain Properties, and councillor Dave Filipuzzi were there to educate the public on why they should come, stay and spend in Crowsnest Pass.

“We have a lot to offer, we just have to educate people to get them here,” said Beals. “With Medicine Hat being three hours away, we decided that that was one of the regions we wanted to market to.”

The Medicine Hat Chamber of Commerce sponsored event had over 200 booths featuring a wide array of products and services.

The EDC purchased a new trade show booth that included photos, a television and information on the community’s touristic attractions for the occasion.

Beals said they talked to over 1,100 people over the weekend and entered 650 into a draw for Crowsnest prizes including a one night stay at the Kanata Inn in Blairmore and coupons for Black Rock Pizzeria and Bakery, the Stone’s Throw Cafe and Antigua Mexican Fusion.
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“We had a great response from the people of Medicine Hat,” said Beals. “A lot of them do drive through the Pass so we’re hoping we can get some of them to stop and check out our little community.”

Most people at the show knew of the Frank Slide but they were also aware of the outdoor recreation opportunities the community has to offer.

“Medicine hat is definitely a place that people come from for tourism here, especially if they’re looking to do quadding, snowmobiling or camping,” said Beals. “It’s a good target market for the people looking for a weekend getaway.

Data on the tourism industry’s impact on the Pass is hard to come by but Jeremy Nolais, press secretary to Minister of Culture and Tourism David Eggen, said the Frank Slide Interpretive Centre attracted nearly 30,000 visitors from April 1, 2014 through the end of March 2015.

"Growing tourism in an area requires the right product mix, attracting travellers with the experiences they are seeking, which could include enjoying the area’s natural beauty, learning about its history, or attending cultural and sport events,” he said.
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A provincial report on tourism in the southern Alberta region said 4.77 million total visits were made in 2012 to destinations in the Alberta south tourism region.

That year, southern Alberta received 14 per cent of the total visits to the province. Almost 90 per cent of the visitors were Albertans, 9 per cent were from other parts of Canada, four per cent were Americans and one per cent came from overseas.

About 51 per cent of overnight visitors came to visit family and friends. Another 39 per cent came for pleasure, four per cent came for business and six per cent came for other reasons.
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November 25th ~ Vol. 85 No. 46
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