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April 6th, 2016 ~ Vol. 85 No. 14
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Alpenland and not Brok N’ Spoke opening in area
Crowsnest Pass Herald Front Page
Ezra Black Photo
Lethbridge based sporting goods store, Alpenland, is opening a location in the Pass. Don Ludviksen, above, has been named manager of Alpenland’s Crowsnest location.
EZRA BLACK
Pass Herald Reporter
The man who was set to open Crowsnest’s first bike shop has mixed feelings about being bought out by a Lethbridge based sporting goods store.

Don Ludviksen, the former owner of Brok'N Spoke Bike Shoppe, had been planning to relocate his store to the Pass when Alpenland Ski & Sports bought him out.

Ludviksen said financial considerations forced the sale of his business to Alpenland, which will now be opening a location on 20th Avenue in Blairmore pending the granting of a business license. Ludviksen has accepted the position of manager at Alpenland’s Crowsnest store.

“It’s hard because I went from having a bike store to working for somebody else,” he said. “But I still get to live here, I get to do what I like, I’ve got mixed feelings but life goes on.”
continued below ...
“I think [Alpenland] is going to be a great bike store for the community.”

Alpenland is a popular Lethbridge based sporting goods store. In 1996, founder Dieter Gerngross sold his business to longtime employees Jerry Strate and Jim Lawson. The company has locations in Lethbridge and Castle Mountain. It sells the Specialized brand of bicycles.

“I think we see a future [here],” said Strate, Alpenland co-owner, of the Pass. “There’s great bike trails, there is some great infrastructure and it looks like the ski hill is expanding.”

Alpenland’s Blairmore location’s projected opening is April 8. Alpenland will also be participating in the Lifestyle & Outdoor Adventure trade show on April 8 and 9.
continued below ...
On Feb. 3, the Pass Herald reported that the owner of Fort Macleod’s Brok'N Spoke Bike Shoppe was “90 per cent” sure he’d be moving his business to the Pass by April.

Karen Friesen and her husband Don Ludviksen said they had plans to move their business to main street Blairmore. They’d already put an offer in on a house in the Pass and were leasing a building next to the Orpheum Theatre.

Shortly after, Friesen put Brok’N Spoke up for sale and Alpenland bought it, said Ludviksen.
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April 6th ~ Vol. 85 No. 14
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