June 6th, 2018 ~ Vol. 89 No. 23
Business community connects on attracting tourists
Crowsnest Pass Herald Front Page
Source: website
Pass Herald Reporter
Local hospitality, tourism and culinary operators and community enhancers – whether they are artists or non-profit clubs - play an integral role in providing services to tourists and locals alike, as these are the people at the forefront of tourism and connecting with visitors to the community.

Community Futures hosted a Crowsnest Pass Tourism Information Night where business owners and organization leaders had a chance to learn about some of the current tourism opportunities, introduce their business and upcoming events, and meet and mingle over food and wine.

Here are some of the "hot topics" discussed...

Capitalize on Castle

Sacha Anderson, marketing coordinator with Community Futures, started off with Castle Provincial Park and Castle Wildland Provincial Park.

Earlier in the month, Minister of Environment and Parks Shannon Phillips announced that the province would be spending $3 million in the parks. The investment also includes a new $400,000 ad campaign with Travel Alberta to attract visitors to the region and the construction of three backcountry huts, a $700,000 investment.

What this means for Crowsnest Pass, says Anderson, is an opportunity to take advantage of the attention on the region. This involves making businesses known to the Tourism Alberta and potential visitors by subscribing to the Alberta Tourism Information Service (ATIS), getting on the municipal GoCrowsnest.ca business listings (see story in the May 30 issue), and ensuring that information is updated on all online platforms.
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DMO grant

Community Futures has submitted a grant application to the Tourism Growth Innovation Fund for Regional Destination Management Organization. The purpose of the grant is to develop a cohesive local regional tourism voice. A verdict should be received by end of June or mid-July and the project would launch in summer 2019.

The contribution is part of a collaborative inter-municipal effort between eight partners. The Town and M.D. of Pincher Creek, Castle Mountain Resort and the Municipality of Crowsnest Pass have each committed to contributing $5,000. The Chamber of Commerce of Pincher Creek and Crowsnest Pass, Community Futures Crowsnest Pass and Alberta Southwest Regional Economic Development Alliance have also committed to a cumulative $5,000 contribution.

Adventure Advisor

The Crowsnest Pass Chamber of Commerce has hired Anna Koevoet as the CNP Adventure Advisor. Koevoet knows the what's what of events in Crowsnest Pass and offers tips on where to go and what to do in the area (see story in May 30 issue).

Best of Crowsnest

Voting has opened for the Chamber's "Best of Crowsnest" awards, the first of its kind in the Pass that offers a fun way to showcase our local businesses. Until the September long weekend, you can vote on items like best burger, best wedding venue and best hiking trail...
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Trailforks app

The extensive hiking, biking and running trails in and around Crowsnest Pass are a major attractant to the area, but locating some of these is quite obscure, especially for out-of-towners.

As Country Encounters owner Dawn Rigby stated at a recent Council meeting where the GoCrowsnest marketing strategy was presented, the location and access to trails is one of the top inquiries she receives from guests.

John Redekopp, avid mountain biker and former vice president of the United Riders of Crowsnest (UROC), presented the mobile and desktop app Trail Forks, a tool that shows trail networks all around the world, including a very well-developed and upkept system of trails in and around Crowsnest Pass. Initially created as a tool for mountain biking, the app is also popular with hikers and runners, as many bike trails are multi-use.

According to Redekopp, Alberta Parks will be putting trails in the Castle Parks on the app, as well.

Redekopp encouraged business owners to refer guests to this application as a useful resource when the question of trails arises.
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June 6th, 2018 ~ Vol. 89 No. 23
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