April 7th, 2021 ~ Vol. 91 No. 14
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Crowsnest Pass Herald Front Page
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Crowsnest Pass Municipal Council from left tor right: Councillors Marlene Anctil, Dave Filipuzzi, Doreen Glavin, Mayor Blair Painter, Councillors Lisa Sygutek, Gordon Lundy and Dean Ward.
David Selles
Pass Herald Reporter
The following topics were discussed at the Regular Council Meeting on Tuesday, March 30th.

GoCrowsnest Media Campaign Update

As part of the municipality’s Travel Alberta project to enhance GoCrowsnest.ca, an ad buy was included to promote the launch of the revamped website. This campaign took place in February and the preliminary data shows the following: Newsletter: 94 new sign ups Website: 4.8K new users (118% increase) 8,247 page views 91% new visitors, 9% returning visitor Google Ad performance: 153,802 impressions 861 clicks (564 mobile, 234 desktop) Facebook Ad performance: 343,419 reach 1M impressions 2,465 click links 88 comments, 144 post shares, 70 post saves, 1,380 reactions. For context, the first Facebook ad ran for the first two weeks and the goal was ‘awareness’. The second Facebook ad ran for the last two weeks, and was focused on newsletter sign-ups. By providing that CTA, we received almost 100 new newsletter sign-ups. Ad campaigns are most effective when they run for one to two weeks and then reviewing the data and developing new subsequent ad sets that are well optimized based on this data. This iterative process ultimately delivers the best results. Current focus is on developing information and workshops to assist local businesses to utilize ATIS and then further ad campaigns will be done later in the spring and summer. Council was very pleased with the results that were shown in this update.
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Canada Winter Games Legacy Fund – Pass Powderkeg

Pass Powderkeg has the opportunity to apply for funding to put snowmaking on the East Side of the mountain from the Canada Winter Games Legacy fund. The application is for $439,000 and includes the installation of pipe, electrical and hydrants for the Angel ski run. The letter of support will include the following language: "Pass Powderkeg and the Municipality of Crowsnest Pass will utilize our internal financial policies to source, install and report on the funds used. The Municipality of Crowsnest Pass will utilize project general ledger codes to keep track of all expenses related to the Canada Winter Games Legacy funding. The Municipality of Crowsnest Pass (MCNP) manages finances using Generally Accepted Accounting Principles (GAAP) for local government as recommended by the Public-Sector Accounting Board (PSAB) of the Chartered Professional Accountants (CPA) Canada." Pass Powderkeg has grown in leaps and bounds over the past few years, which, coupled with dry winters, has cumulated with the need to expand snowmaking onto our East side runs.
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In addition to the need for additional consistent GREEN terrain for the entire winter, Pass Powderkeg also has the opportunity to host provincial and national level skier cross competitions. The additional snowmaking allows us to move their course to the Upper Mountain and maximize space while providing more opportunities for our guests. After a short discussion, Councillor Filipuzzi made a motion that Council provides a letter of support for Pass Powderkeg's application to the Canada Winter Games Legacy Fund for the East Side Snowmaking project. The motion was carried.

Alberta Coal Policy

Councillor Ward advised Council he would like to see the attest Press Release regarding the updates Coal Policy for Alberta be posted on Municipal websites and social media to ensure residents are aware of it. Council agreed that this is something they want the public to be informed about and will be posting information on their social media and website.
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April 7th, 2021 ~ Vol. 91 No. 14
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