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Rebel Badass BBQ at new location

Rebel Badass BBQ product photo

Nicholas L. M. Allen

May 15, 2024

Gluten-free options and new sauces are available at Rebel Badass BBQ in their new location.

In an exciting development for local food enthusiasts, Rebel Badass BBQ, the brainchild of Russ and Jenn Zuehlke, has announced its move to a new location at 7801 17 Avenue in Coleman, across from Chris' Restaurant. 

The decision to relocate stems from the business's rapid growth and the need for expanded production facilities.

"We outgrew our home base commercial kitchen and needed to expand for production," explained Jenn Zuehlke, co-founder of Rebel Badass BBQ. "We have always wanted to have a place where we can create delicious food that everyone can enjoy."

The new location offers several advantages, including access to commercial-grade equipment. 

"The facility we have created is like going from water to champagne. We are grateful every day for all the benefits the new location has provided," added Jenn.

Rebel Badass BBQ has experienced significant growth since its inception, with its sauces and rubs now available in 42 retail locations across Alberta and BC. Additionally, their gluten-free baking products can be found at select stores, including The Pantry, Lundbreck Trading Co, Miners Mercantile, and The Local in Fernie.

Despite this success, the business has faced challenges, particularly in terms of space. However, the move to the new location has addressed this issue, allowing the team to focus on meeting growing demand.

Reflecting on their journey, Jenn Zuehlke highlighted the evolution of their operations. 

"We began with small grocery store ingredients to produce our products and now we are ordering everything bulk. 50 pounds of molasses and sugars to pallets of bottles," she shared, "Our final goal was to have a storefront where we can showcase our products on foods for all to enjoy."

The Zuehlkes emphasized their commitment to providing gluten-free options that are enjoyable for everyone. 

"We are 100 per cent gluten-free but not flavor-free. We have created gluten-free in a way that is enjoyable to all," said Jenn.

Operating the business has been rewarding for the Zuehlkes, particularly due to the positive feedback they receive from customers. 

"The compliments we receive from the products we create are our favorite part," added Jenn.

Looking ahead, Rebel Badass BBQ has exciting new products in store for customers. 

"Our newest sauce is Monkey Junk, a Maple Bourbon BBQ sauce created for the Juno award-winning blues band Monkey Junk," she said, "We also offer smoked ribs on Fridays and Saturdays, smoked wings on Sundays and a variety of other rotating items."

In addition to their signature products, Rebel Badass BBQ now offers Rebel Bean coffee from Okotoks and a selection of top-shelf infused olive oils and balsamic vinegars from their partner, Evoolution.

To ensure customers stay informed, Rebel Badass BBQ's hours of operation are Thursday to Saturday from 9 a.m. to 6 p.m. and Sundays from 10 a.m. to 5 p.m.

The Zuehlkes invite the community to explore their diverse range of gluten-free delights and stay connected on social media for updates on their latest creations.

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