Riana Maerz, a fifth-year university student studying Psychology with minors in Sociology and Indigenous Health is on the road to Miss Universe Canada. Photo courtesy of Riana Maerz.
Nicholas L. M. Allen
Mar 26, 2025
Crowsnest Pass woman brings local roots and social justice values to Miss Universe Canada stage
For one Crowsnest Pass woman, the road to Miss Universe Canada is more than just a pursuit of crowns and sashes—it’s a deeply personal mission rooted in education, community, and compassion.
Riana Maerz, a fifth-year university student studying Psychology with minors in Sociology and Indigenous Health, says her path to the national competition was shaped as much by her academic journey as by her personal one.
“My inspiration to compete stems from both my educational and personal journey,” said Maerz, “As a fifth-year university student… I’ve had the privilege of studying mental health, the ongoing impacts of colonialism on Indigenous communities, and the importance of social justice. These experiences have not only shaped my understanding of the world but also helped me discover my purpose.”
That sense of purpose now fuels her bid to represent Alberta at Miss Universe Canada. It’s a dream that began in childhood, watching pageants on television and admiring the well-rounded women who competed.
“I admired how well-rounded the contestants were. It was clear that succeeding in these spaces required more than beauty; it demanded intelligence, poise, and a strong sense of self,” she said.
Still, it wasn’t until she read the stories of contestants in the 2024 competition that she felt ready to take the leap herself. The honesty, diversity and advocacy displayed by other women helped break down her own preconceived notions about pageantry and inspired her to get involved.
Preparing for the competition has been a whirlwind, Maerz admits. Balancing school, work, and pageant preparation has been challenging, but the support from friends, family, and the broader community has helped keep her grounded.
“The support of my communities has been my anchor—it’s what gives me the confidence each day to keep going, to pursue this wholeheartedly, and to give it my absolute best,” she said.
That support has extended into local partnerships as well. In preparing for the pageant, Maerz has collaborated with Crowsnest Pass businesses like Inspire Hot Yoga and Brio Salon & Spa—both of which she said have shown a heartfelt interest not only in her success, but also in the advocacy work that drives her.
She will travel to Windsor in August to participate in a fast-paced competition week that includes private interviews with judges, an evening gown and swimsuit presentation, and a national costume showcase. Contestants are also asked to create and present a humanitarian project—an aspect of the competition that Maerz says speaks directly to her values.
“While I’m not able to share details just yet, I can say that the organization aligns closely with my values, and I’m deeply honoured to support its mission,” she said.
Her platform centres on the power of empathy and community. Through her academic work and lived experience, Maerz has developed a passion for mental health advocacy, trauma awareness, and sexual violence prevention. As someone who has worked as a first responder in this field, she’s seen the gaps that still exist in support systems and education.
“I am especially passionate about advocating for people who have experienced sexual violence and abuse,” she said, “Far too many people are left without the support, resources, or allyship they need—and I am committed to using my voice to advocate for prevention, education, and compassionate response.”
Maerz is also clear about the importance of acknowledging her place as a settler on Indigenous land. Her academic work in Indigenous Health has made her more aware of the systemic barriers and structural violence that persist today, and she believes it’s her responsibility to use her voice for education and advocacy.
“I want to be clear that I am not Indigenous. But as an uninvited settler living on this land, I know it is my responsibility to educate myself, to listen, and to speak up against ongoing injustices,” she said.
Growing up in the Crowsnest Pass has shaped much of who she is today. Whether it was the influence of teachers who believed in her, or the time she spent outdoors learning the value of stillness and connection, Maerz says her hometown gave her a strong foundation.
“There was a genuine love for who we were, and for helping us grow both academically and personally,” she said, “Without it, I’m not sure I would have had the confidence to pursue post-secondary education.”
While the support she’s received so far has been uplifting, Maerz is still working to secure the funding necessary to make the most of this opportunity. She’s hoping the community will continue to stand behind her as she launches her humanitarian project and travels to the competition this summer.
“Participating in this competition is a once-in-a-lifetime opportunity, and I’m committed to giving it my very best. While it does come with significant costs, I see it as an investment in something much greater—a chance to represent our community, amplify important causes, and grow both personally and professionally.”
Looking beyond the competition, Maerz plans to pursue a master’s in counselling psychology, with the goal of becoming a registered psychologist.
For now, though, she’s focused on the experience ahead—and using the stage to speak from the heart.
“Through my education in mental health and my work in community spaces, I’ve come to truly understand the power of empathy, vulnerability, and authentic connection,” she said, “If even one person hears my story and feels seen, heard, or empowered to reclaim their own, then I know I’m exactly where I’m meant to be.”
Those wishing to reach out to Maerz are encouraged to reach out at her email, rianamaerz@hotmail.com.
